April 2003
Utilities
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Table of Contents
Feature: Marketing During Wartime: Insights from 13 Experts
Resource: Glossary of Internet Marketing Terms
Cartoon of the Month: Another Good Reason to Use HTML Over PDF
Monthly Drawing: Answer Our Survey to Enter Our Drawing for a $50 Gift Certificate at Amazon.com

Articles and Links
Feature: Marketing During Wartime: Insights from 13 Experts
Marketing during wartime is a sensitive issue. MarketingSherpa.com, an online resource for Internet marketing tips and strategies, recently interviewed thirteen experts on such important questions as "Should I stop acquisition marketing during wartime?" and "How should I change my creative and messaging during times of crisis?" Click here to read more.
 


Resource: Glossary of Internet Marketing Terms
Confronted with an acronym on the Internet like "CTR" that you've never seen before? Wondering what's the big deal about "blogs"? Definitions and explanations for these and other Internet marketing terms can be found at www.marketingterms.com. We recommend you check out this resource whether you want to be an Internet marketing expert, or just sound like one.
 


Cartoon of the Month: Another Good Reason to Use HTML Over PDF
This month's cartoon illustrates another good reason to use HTML for your email newsletters and alerts rather than PDF: no attachments!
 


Monthly Drawing: Answer Our Survey to Enter Our Drawing for a $50 Gift Certificate at Amazon.com
Great news! We've instituted a monthly drawing for a $50 Gift Certificate at Amazon.com. To enter the drawing, all you need to do is submit a response to our quick poll below. We'll let you know if you're a winner several days after each issue distributes.  Good luck!
 
Monthly Quick Poll
The Benefits of HTML Emails

What do you see as the primary benefit of using HTML emails over other formats such as PDF or text?

Smaller file size than other formats

The ability to track who is opening my emails and which articles they are reading

Increased branding through inclusion of photos and other graphics

Easy incorporation of scripted forms so readers can submit feedback

 [See Results]
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