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Articles and Links
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Strategy: Eight Ideas to Grow Your Subscriber List
Steady growth in subscribers is the goal of every email newsletter publisher. How can it be achieved? ClickZ columnist Heidi Anderson explored that question in a recent article evaluating the experience of one sales training company that grew its list from 3K to 11K in one year. As it turns out, the key to success was a "holistic" approach that considered not just the company's email campaigns, but the design and navigation of the website to which readers were directed. Click here to read more.
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Case Study: Law Firm Secures Measurable Results with Email Alerts
Law firms can derive substantial business and branding benefits by sending HTML emails to their clients. To see why, read about the experience of Farella Braun + Martel, a leading California firm, that recently implemented an email update program to keep clients "in the loop" on breaking legal developments.
[FULL STORY]
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New Client: Ovana Yoga Sculptures
EM Messaging has recently had the pleasure of working with Ovana Yoga Sculptures in the marketing of their new website at www.yogasculptures.com. Ovana sells sterling silver yoga sculptures depicting classic yoga poses; truly the perfect gift for a yoga enthusiast.
EM helped Ovana optimize its website for the search engines and pursue linking opportunities with related websites. One such link -- on About.com -- resulted in a top ranking on Google within days of the site's launch. Click here for further information on EM Messaging's search engine optimization program.
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