A patient who cannot imagine becoming truly sick cannot commit to preventative measures. Unfortunately, the very same lack of imagination is all too common in the financial arena as well—and can affect even the most prudent investors. Have you, for example, taken steps to protect yourself (and your family) in case of a sudden disability that prevents you from working? Even if you’re young and careful, it could happen to you—through an accident… an injury… or a lengthy illness. And in fact it does happen—probably much more often than you might think.

I know of a tire shop what when a female customer picks up her car, she'll find a fresh, long-stem rose lying on the dashboard or driver's seat. I bet when she sees it, she says "Wow! I never expected that." If you can elicit that same kind of response from your pa­tients, you can build an army of loyal patients who will be more than willing to tell others about your practice. This is the essence of customer service – giving patients a WOW experience.

 Don’t forget to visit my healthcare blog aimed at physician practices:

 http://rtacpa.blogs.com/

Also I’ve just started a related micro-blog on Twitter that allows me to provide more practical day-to-day thoughts, ideas, and recommendations.  Take a look at www.twitter.com/rtacpa.